Business & Technology

As consumers are bombarded with so many messages from companies offering products and services, effective marketing might be as critical to your...

Every business needs a cost-effective way to keep their name and services in front of prospects and existing customers. For many business...

If you extend credit to your customers, sooner or later you’ll have trouble collecting unpaid bills. Your first goal, of course, is...

A disorganized industry, legislative and regulatory ignorance/inertia, public misconceptions, and a bias against the onsite/decentralized wastewater industry from competing interests have led...

A pair of wastewater professionals who for many years have worked on behalf of industry causes and advancement were honored by COLE...

To be competitive in today’s marketplace, you have to do one thing: Serve customers ten times faster than you do now. “What?”...

Anyone who’s ever done it would surely agree: Buying an existing business is no walk in the park. The learning curve has...

Whether it’s locating a buried septic system, providing on-site data or backtracking a portable restroom route, today’s GPS-enhanced software can help minimize...

Websites seem to be like noses and opinions — everybody has one! According to Netcraft, an Internet services company that has tracked website...

With a colorful, informative website and professionally produced marketing materials, you wouldn’t know that Pump That Septic consists of owner Dervin Witmer...

All business people know they need insurance. But once you have the usual bases covered — property, vehicles, life, health — are...

Yak, yak, yak. These days, people are talking on cell phones 24/7 — or so it seems. And if they’re not...

Everything is changing in the business world today. The new reality of too much competition and too little profit has become an...

Almost every day I have an occasion to look at the website of a septic service or portable sanitation company. And as...