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Big, red and shiny. That’s how you can describe the entire fleet of service trucks at Schulteis Pumping in Slinger, Wisconsin. Owners and cousins Nathan Hill and Tim Schulteis favor big tanks to handle loads from large holding tanks. They’ve kept to ordering attention-grabbing red rigs since their fathers switched from a brown color scheme in the early 1990s. And shiny? Well, tanks have been polished stainless steel or aluminum for more than a decade, and the guys order up chrome accents like a Hollywood actress drapes herself in stunning jewelry to walk the red carpet. At the same time, Hill
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Next ›› For Mike Capra, Job No. 1 Is Satisfying and Educating the Customer

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