Billy Williams points to many factors in the growth of his company, Willco Septic, since its founding in 1997: Building a diverse array of services. Investments in quality equipment. Offering customers a five-year warranty on septic system installs. A 24- to 48-hour response-time guarantee.
But there’s another less tangible reason for the success of his business located in Choctaw, Oklahoma: He’s not afraid to admit when he’s made a business mistake, and then does something to fix it.
A good example is the company’s entry into septic system installations about eight years ago. Williams had considered doing installations for a long
