The Morales Family Recognized Changes in the Demand for Its Products and Took Action

When the focus switched from agriculture to construction in its region of Southern California, Southwest Site Services adapted to changing customer demands.

Oct 03, 2018 | by Peter Kenter |

California Diversification Business Growth Family Five Peaks NuConcepts Portable Restroom PolyJohn Hand-Wash Station Progress Tank FlowMark Vacuum Trucks Tank Masport Vacuum Pump & Systems National Vacuum Equipment Pumps The Home Depot Supplier

The Morales Family Recognized Changes in the Demand for Its Products and Took Action — The Southwest Site Services team includes (front row, from left) Gladis Gonzalez, Anthony Morales, Blanca Morales, Steve Morales Sr., Steve Morales Jr. (holding Steven Joseph Morales), and Jessica Morales. Back row, from left, is Sandra Arroyo, Vanesa Banuelos, and Stephanie Gallegos. (Photos by Collin Chappelle)

Southwest Site Services of Riverside, California, has an enviable problem — this family-owned business is growing so fast that its owners are finding it a challenge to keep up the pace. The secret? Keeping an ear to the ground to find new opportunities, whether that means pivoting from agricultural to construction clients for portable restroom rental business or adding a profitable new fence-rental service to its offerings.Southwest Site Services was founded by Steve Morales Sr. and his wife, Blanca Morales, as So-Cal Portable Restrooms in 2006. Company growth has been rapid. In addition to portable restroom rental and service, Southwest

Please login or register to view Pumper articles. It's free, fast and easy!