For most businesses, answering phone calls from potential customers is simply a means to an end: booking a job. But at ADB Construction & Septic, phone calls are viewed as a marketing opportunity — a chance to probe callers for valuable information and promote other services offered by the well-diversified company.“We used to get phone calls from customers who would ask for a specific service and that’s where it would end,” says Arthur Breault, owner of the company based in Manchester, Connecticut. “But now we try to do more than just sell a job. We try to get more information
