Leaders inspire people to do amazing things – the type of things their followers would not do on their own. With leadership, a vision and competitive advantage become reality. The more change a company faces, the greater the need for leaders. The more flexible a business must be to survive, the greater the need for leaders. Given that today’s environment is characterized by frequent change, leadership is more important than ever before.Unconventional leaders go a step further. They lead their companies to repeatedly do or create things that people love but no one expected, especially their competition. Unconventional leaders are
