Which are you more likely to believe: a company representative telling you how great their product or service is, or a recommendation from another person about how it worked for them? If you’re like most people, the words from a fellow consumer pull a lot of weight when making a buying decision. That’s why no matter what product or service you’re selling, you need to use testimonials from satisfied customers in every ad and marketing piece you create.
One of the main reasons why people don’t buy something is that they’re fearful of making the wrong decision. So when they see
