Customer loyalty programs were pioneered in the airline industry in the form of frequent flyer programs that enabled heavy travelers to earn free airline trips in return for sticking with the same carrier. Now they’ve spread to all sorts of businesses – hotel chains, grocery stores and other retailers, just to name a few.
There’s a hot dog and hamburger spot around the corner from my home office that gives out free meals for every 10 that I buy. And, with some tweaks in how they’re designed, loyalty programs can benefit service contractors like septic pumpers as well.
Simply put, a loyalty
