Leadership is simple. First, you’ve got to know exactly what you want — for your company. I speak to business owners and ask, “What do you want?” They respond, “I want to make a profit.” I ask, “How much?” They answer, “As much as I can get.” What if you can’t get very much? “That’s not enough.” Then how much do you want? “More.” More than what? “More than I’m getting now.”It becomes obvious they really don’t know what they want or have a clear target to shoot for. Examples of clear targets include: $500,000 net profit per year; sales
