When Jeffrey DiTota quit his job as a meat cutter to become a septic tank pumper 12 years ago, he didn’t know a tank riser from an effluent filter. But in his gut, he knew that one thing would give him a competitive edge over the long haul: great service.As it turns out, DiTota’s instincts were as sharp as a boning knife. By combining customer care and education with resourceful networking, diversified services, a no-nonsense stand on pricing and an emphasis on well-maintained equipment, his business, Superior Sanitation Services in Wolcott, Conn., has succeeded beyond his expectations. It all started
