Right now there are potential customers for your business trying to decide whether or not to choose you. Unfortunately, most of them can’t see much difference between you and your competition. Many of the contractors in your area provide quality service. You all may seem to have competent, helpful employees. It all pretty much just looks the same to the homeowner who needs your service. That leaves one factor to drive the decision: price.Welcome to the commodity trap. It’s a place where the lowest price almost always wins because customers don’t see any other difference. It’s not a place where
