If you are losing your market share or not meeting revenue projections, one reason might be that you aren’t relevant to the most important sex: females who are more and more becoming the decision-makers when it comes to taking care of the home … even hiring someone to pump a septic tank or install a new septic system.So much has been written about the powerful female consumer that you would think the “men folk” in your company would realize women are the root of all profits. Yet, many companies still live in denial that women account for more than 80
