A couple of weeks ago I was visiting with a marketing executive friend of mine. I was excitedly telling him all about the new marketing course I just developed and how awesome it was. He patiently sat and listened to me. He could see that I was really enthused about what I created. After I finished my boasting and gloating, he got up to leave, and said, “That’s great David, now the real trick will be getting people to buy it.”My first reaction was, “What do you mean? Of course people are going to buy it. It’s the best work
