Figuring out the correct price to charge customers for services is difficult for many pumpers. And it becomes even more challenging when one competitor consistently undercuts other local pumpers to “buy” market share.How do pumpers avoid this conundrum and other pricing pitfalls? To find out, we talked with Per Sjofors (pronounced “pear so-force”), the founder and chief executive officer of California-based Atenga Inc., a leading authority on pricing strategies.When companies can’t figure out what to charge for their products or services, experts like Sjofors help them make cents of it. He’s helped companies in more than 50 industries determine what
