Question:How about some discussion on how to kickstart our business in this sagging economy? Direct mail, unique advertising, sale pricing plans? I am ramping up my direct mail to new areas that I have not serviced in the past. Answers: We send reminders to existing customers (homeowners). The sad part is, less than 10 percent reply to the reminders and less than half of them are willing to get the tank pumped. We also have found that over 50 percent of the customers we send reminders to call us within two years because they are having a problem. Lowering your
