If you’ve ever been on the local TV news as an environmental health expert, or been interviewed on the proper maintenance of a septic system for a newspaper’s home and garden section, you know how publicity can contribute to the success of your business.But the truth is, many entrepreneurs make crucial mistakes when dealing with the media — and then end up on reporter’s block call or spam e-mail lists. You can avoid these pitfalls, however, by being aware of the dos and don’ts of dealing with reporters and editors.Reporters, editors and producers are deluged with requests from hopeful business
