Did your mother ever tell you, “Don’t talk to strangers?” Most people have taken this warning to heart. That’s one of the things that makes sales a tough profession. When you are a stranger, people don’t want to talk to you.However, if they know something about you or your company, they are more likely to open their door to you and invite you in for a conversation.Why does Sprint spend millions of dollars to sponsor NASCAR races? Why does Nike sponsor Tiger Woods? Why do companies spend millions for the naming rights of new stadiums? Why are race cars covered
