Retaining a customer is more cost-effective than securing a new one, so once you have educated a customer on the various aspects of his septic system and explained the benefits of preventive maintenance, the next job is customer retention. Utilizing a reminder card system is an effective way to do this. Benefits are manyThe most obvious benefit of a reminder system to your company is increased sales. Many uneducated customers have their septic tanks serviced on an “as needed” basis. This means the customer only calls when a problem has occurred. By placing customers in a reminder card system, you
