Pumper: So how do people go about figuring out a proper price? Sjofors: The first thing people need to do is figure out their costs, and not just the obvious ones like your truck payment, fuel, insurance and the like. We see a lot of small companies that don’t calculate their costs at all, and just wait until the end of the year to see if they made a profit or not. The challenge is to accurately account for the cost of your services—the staff you need, amortization of equipment, the time it takes for someone to clean a grease
