A few readers have said recently that they received a lot of sound advice in a past Pumper Interview story we did with Per Sjofors, the founder and chief executive officer of California-based Atenga Inc., a leading authority on pricing strategies. Because pricing services for profit is critical to the survival of small businesses – especially in a challenging economy – I decided to rerun the interview the Sjofors, one question at a time. So here’s the first of eight posts covering Sjofor’s words of advice on pricing. I’ll post another nugget of Q & A gold every weekday. I
