We’ve had recent requests from readers for a generic press release form contractors can use to promote their attendance at the 2010 Pumper & Cleaner Environmental Expo International. They believe, and we certainly agree, that attending the wastewater industry’s major annual trade show reflects a contractor’s interest in boosting professionalism and enhancing customer service.

Whether you bought a new piece of equipment, extended licensing or certification through Education Day seminars, or did some heavy networking with peers at the Expo, you likely returned to your hometown a more knowledgeable and efficient service provider for your customers. And we think that is something worth tooting your horn over.

So we developed a simple, single-page press release you can send to local media outlets announcing that you attended the Expo in Louisville, Ky., and explaining the many benefits you derived from being part of the big show. Preparing and issuing the press release can be completed in a matter of minutes … getting it in the hands of local media where it can start to generate publicity for your business.

The press release is posted in the Discussion Forum at this Web site. To get there, click on the “Interact’’ tab at the top of the home page, then click on “Discussion Forums.’’ Click on the “General Discussion’’ forum, then the “Expo Attendance Press Release’’ thread. Simply fill in the blanks where indicated with your company information and send the release to local media outlets.