Did you know that up until March 2017, there were no pictures on Google Search? Fast forward to today and there is...
Entries Tagged Social Media
Online Exclusives
Companies Boost Brand Visibility With Instagram
In an era of workforce shortages among the trades, a young drain cleaning company in Glenview, Illinois, is building out its crew...
Online Exclusives
8 Social Media Posting Ideas to Build Customer Engagement
With new social media platforms popping up all the time, it’s easy for business owners to get overwhelmed. Where should you invest...
Online Exclusives
The Basics of Engaging With Customers on Social Media
Social media lets businesses showcase their services and the work they can provide for a client while also allowing companies and customers...
Online Exclusives
Lessen Your Reliance on Social Media Marketing
October was a hard month for Facebook for several reasons. One big one was the service outage that took place in early...
Online Exclusives
How to Make Your Business Stand Out Among the Competition
As a local service business, you’re always competing for the eyes of your potential customers. With everything that’s out there — competitors,...
Editorial
They Didn’t Pay, So We Dumped It Back in the Tank!
Well, it finally happened. After years of hearing pumpers joke around about the ultimate way to punish customers who don’t want to...
Editorial
Manage Your Digital Twin So You Don’t Turn Off Customers
“Why would I hire a contractor who chooses a middle finger shot as his Twitter profile picture? Goodness knows I made some...
Online Exclusives
Focus Marketing Efforts Through Platforms You Own
When Facebook told businesses it was all about getting “likes,” we put our efforts into getting “likes.” We thought the cards we...
Online Exclusives
Remove Barriers That Prevent Potential Customers From Calling You
New Year’s resolutions almost always fail. And most of the time, it’s because we don’t eliminate the barriers to our success.
We might...
Editorial
Clayton and Harrison Whipkey Dish on the Best Convenience Store Food
Clayton Whipkey was taking a lunch break every day anyway, so why not turn on his phone camera and review the fare...
Online Exclusives
Recruit the Best Talent in a Small Talent Pool
Knowing who to add to your team can be a challenge in the best of circumstances, but when the talent pool is...
Editorial
How Long Has It Been Since Your Last Social Media Post?
Pumpers join the social media revolution with all the best intentions. But if my surfing around looking at Facebook pages and Twitter...
Online Exclusives
How to Effectively Use Facebook Advertising to Gain Customers
Depending on how old you are, how tech savvy you are, and how much you enjoy arguing politics, your opinion of Facebook...












