After a dozen trade shows, you start to notice a pattern.You return home and the next morning hits. Your back aches from standing on concrete floors for several days. A stack of business cards sits on your desk, but they feel more like souvenirs than leads. The energy you initially brought to the show is gone. Now there’s just that nagging question: What did I actually get out of this?Booth fees, hotel nights, missed jobs — it all adds up fast. Maybe you spent $4,000 and came home with 53 names. That’s $75.47 per business card. If someone showed up
