Report Says Parents See Security in Trades, but Still Push College​​​ on Gen Z

Jobber recently released its annual Blue Collar Report. Based on survey responses from more than 1,000 U.S. students (ages 18 to 20) and 1,000 parents, the report finds that while families increasingly recognize the instability of traditional white-collar careers and the long-term potential of the trades, old perceptions and lack of awareness are still keeping Gen Z locked into a college-first mindset. "We're at a crossroads," says Sam Pillar, CEO and cofounder of Jobber. "Gen Z is entering the workforce at a time of rising costs, shrinking job security, and rapid automation. Yet despite these challenges, too many are still defaulting