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Steve Morales, Sr. (left) and son Steve Jr. pose for a portrait outside of Southwest Site Services in Riverside, California. (Photo By Collin Chappelle)
We’ve all heard of symbiosis between different species of animals, but what about symbiotic relationships between two very different service offerings? That’s what Steve Morales Sr. has going with Southwest Site Services of Riverside, California. Morales, president and CEO of the company, had already pivoted his portable restroom business sharply from agricultural clients to construction clients building on farmland sold to developers. But when he noticed the large number of fences going up at construction sites, he prompted his son, COO Steve Morales Jr. to start adding fence rentals to the company’s offerings. “Fences give you a chance to get
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