Choosing Customers Carefully Builds a Reputation

Wisconsin contractor keeps business rolling in by being selective about the clients and subcontractors he works with.
Choosing Customers Carefully Builds a Reputation
A River View crew uses a Vactor HXX hydroexcavator to expose utilities at a construction site.

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River View Construction has built a solid reputation that comes down to working with the right people and treating everyone fairly.

The company, based in Wausau, Wisconsin, got its start in 1950 as a milk hauling company, but eventually transitioned into environmental services.

The focus on environmental services has allowed the company to have solid working relationships with other area contractors. “Smaller companies around here don’t feel threatened by us because we don’t actively pursue smaller sewer or water projects,” says owner Randy Weinkauf. “We gain a lot of trust that way.’’

The company is also quick at paying its subcontractors. “They know they’re going to get paid. That’s No. 1,” says Weinkauf. “When we work for someone, the first thing I check out is am I going to chase this money or am I going to get paid.”

River View has also stepped in to help other area contractors. In 2015, a contractor reached out to the company about a problem with a waste pond. River View brought one of its hydroexcavators — they run rigs from Vactor and Premier Oilfield — to help clean it up. “We took away three loads of waste from that job,” Weinkauf says.

Weinkauf is fussy about who the company works for — that way he can pay his crews well because the money is sure to come in. That helps ensure jobs are done correctly.

“I like leaving a job where they want us back,” Weinkauf says. “If there is an emergency line break or something else, we’re a first call for a lot of companies and that’s the way we want it. Our guys know that they need to leave a River View footprint on the job.”

Read more about Randy Weinkauf’s business in the September issue of Pumper magazine.


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