Facebook’s platform is always expanding — and the options it provides are always in flux — so it can be hard for small-business owners to wrap their heads around it. This is especially true of Facebook advertising. Do small-business owners really need to pony up and spend money on Facebook advertisements, or is simply maintaining regular content sufficient?Getting your priorities straight
Let’s get one thing clear right up front: If you’re new to using Facebook to promote your business, you probably don’t need to jump into Facebook advertising right away. Give yourself some time to get acclimated to social media marketing
