A 1st Rate Pumping Service makes a lot of sales and creates satisfied customers due to its commitment to educating them, but it doesn’t end there. The staff refills its own knowledge by staying abreast of industry changes at the WWETT Show. “Going to the show has always had a huge impact on what we have purchased for the company’s needs,” says owner Julie Southwick. “We’re able to talk to the vendors about their products, and to other pumpers about what works.”She and her late husband, Mark Southwick, attended many shows since their first in 1993. “We sat in on many classes,
Education is a Two-Way Street
Keeping up with your own industry education is just as important as educating your customers.
