What Does Your Truck Say About Your Company?

Your truck contributes to the first impression customers have of you and your company - so make it a good one
What Does Your Truck Say About Your Company?
Shane Irwin jazzed up his 2002 International 4300 Durastar to act as a rolling billboard.

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According to Shane Irwin, owner of Irwin Septic Tank Cleaning, Plumbing & Repair, a company’s image is only as good as the condition of its trucks. The company recently jazzed up its 2002 International 4300 Durastar to act as a rolling billboard.

“All of the trucks around here are white,” he says. “We wanted to do something really cool and remind people of the colors of the Oklahoma City Thunder basketball team.”

Irwin contacted Silsby Media in Midwest City to design a truck wrap, complete with blue and chrome flame decals.

“It looks just like a paint job and protects the truck as well,” says Irwin. “We went to VARCo for matching hoses. The color looked pretty good online, but when it arrived, it matched the truck perfectly. A few months ago we used our International to pull my daughter’s float at the Choctaw High School homecoming parade. With the chrome wheels, it turned a lot of heads.”

Refurbishing their 1995 GMC TopKick was more of a do-it-yourself project, completed with the assistance of family and friends.

“I repainted the entire truck, tank, bed and wheels in October 2013,” says Irwin. “I built a new front steel bumper with the help of my brother-in-law Sean Angle. My best friend Roger Saavedra helped me put on all the new decals after it was ready.”

Irwin employees also wear uniforms with logos to complete the company image.

“It’s an old saying, but you never get a second chance to make a first impression,” says Irwin.

Read more about Shane Irwin and his business in a full profile. 



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