Billionaire entrepreneur Richard Branson sent me an email a few years back. I had published an article about the time he gave me half his sandwich — and more important, the power of kindness and courtesy — and he thanked me for the kind words.
Branson started the email with “Hi.” He closed it with “Thanks.” And whether intentional or not, he had done what research says is the best way to start and end an email.
Like most entrepreneurs, whenever you send a business email, you hope for a response. Luckily, it’s not all up to chance. To up
