The way Shannon Atkisson sees it, there are limited ways to effectively market septic services anymore. Google advertising and social media need to be part of the equation. Beyond that, Atkisson’s trucks at Southern Comfort Services are the main tool to drive new business. People see his rigs moving around Carriere, Mississippi, (45 minutes north of New Orleans) and they call for service.
“You’ll be surprised how much business you’ll get just from driving a nice-looking truck. We’ll generate 50 to 100 pumpouts a year based on the truck alone. It happens two or three times a week that people
