Investing in marketing campaigns can be a nerve-wracking decision for small businesses. With limited resources, a business must be strategic with the budget and every marketing investment has to pay off. This is why social media campaigns tend to be the first thing cut. Although free to set up, they take valuable staff resources to manage and the return on investment (ROI) is not as apparent.While launching a social media campaign likely won’t bring leads and sales pouring in your door tomorrow, implementing a few successful strategies will make it much easier to drive a positive ROI that benefits your
