Geography is one thing you can’t get around in the portable restroom business — literally. Some contractors battle icy roads, some steep mountain climbs. For Big Valley Sanitation in Redding, Calif., it’s trees. Lots of trees. Nestled deep within a patchwork of national forests, the 13-year-old business owned by Bill and Sylvia Schmitt has embraced the events, opportunities and markets created by its picturesque setting in the northernmost reaches of California.EVENTFUL BUSINESSThe Schmitts are lifelong entrepreneurs, having dabbled in a dozen industries since they were married at 16 (they’ve been married 57 years). It was while the company was operating
