Competition for new customers is keen for pumpers these days, with a sluggish economy encouraging homeowners to put off regular maintenance and new construction ground to a halt in many regions. At the same time, skyrocketing fuel and insurance costs are testing the profitability of contractors across the country.One of the first areas where pumpers may wield the expense-cutting ax is the marketing and advertising budget, but slashing your advertising could have a disastrous impact at a time when you’re fighting for every pump-out job. Rather than making that short-sighted move, why not beef up your marketing at little or
