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The Name Game
Editorial
August 30, 2011
Should your company name include a family moniker or a humorous play on words? Branding expert Christopher Johnson weighs in on choosing a name that will be good for your septic or portable sanitation business.
What About Septic Slogans?
Editorial
August 03, 2011
Do you have a joke on the side of your truck? One pumper shares his advice on avoiding one-liners that might give your business a less-than-stellar reputation.
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