When Mike Oberg was speccing his first truck back in 2000, he wanted a color that set his vehicle apart. He settled on a bright purple.“I did not want a color that anyone else had,” Oberg says. “I picked purple, but did not want lavender; it needed to be a darker purple that stands out.”His choice was a success. “When people see the truck, they know who it belongs to without even seeing the name.”A 2015 Kenworth T880 truck with a 5,200-gallon aluminum tank — September Pumper’s Classy Truck — is the latest addition to Oberg’s company, Mike’s Septic in Eagle River, Wisconsin.“We’re
