In a world of greater business diversification, pumpers are constantly shifting to serve a changing market. As they deal with concerns over operations, equipment, technology and human resource issues, it can be easy for a contractor to forget about something that seems relatively insignificant, like the company name. But neglecting the importance of your corporate identity can be a big mistake. With an increasingly sophisticated marketplace, customers know and expect more than ever from service providers. It’s not enough to be good at what you do. You must also be perceived as being part of the solution, not part of
