Every company needs something that makes it stand out from the competition. In a sea of standard units, it takes some effort to be distinctive.Creating a professional image that conveys the value of your services doesn’t have to be daunting. Everyone offers restrooms; let potential customers know you offer more.Nita Bailey went all-out when she began branding her company RS Waste Services back in 1999. She developed a fully integrated branding strategy that visually unifies everything from the company website to restroom decals to email signatures for company employees. She also saw opportunity to create a niche in the special-events
