We’re adding the Pumper name to the social media craze.

In recent months, Building the Business column writers in Pumper have joined the chorus of marketing experts recommending small companies add their presence to the Facebook social media site. They say the informal networking Web site is another valuable tool in your business promotion toolbox.

So, like many of you out there in Pumper land, we’re giving Facebook a whirl and inviting you to “like’’ our Pumper Magazine Facebook page. Check out the page and give us your feedback, throw out questions for the Pumper community, and make suggestions on how we can build a lively discussion about our industry.

When you go to the page right now, you’ll see our current “friends’’ list and find the first few posts on our “wall.’’ Go to the “info’’’ tab and read a brief history of COLE Publishing, the publishers of Pumper, and read about our mission to serve the wastewater industry.

Whether or not you join our Pumper community on Facebook, I welcome your thoughts about the magazine that comes to your mailbox or the Pumper Web site. Drop me a line anytime at editor@pumper.com.