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It’s great to see some props for our latest Classy Truck of the Year winner, Greg Thompson of Woody’s Septic Tank Service, Holly Hill, Fla. Greg and his 2010 International vacuum truck, built out by Lely Manufacturing, won the 2013 prize, announced last month in Pumper magazine. Check out the feature story on Greg and his truck, right here in the Daytona Beach News-Journal:
The paper gave a lot of ink to the Woody’s truck, and rightfully so. But I was also glad to see the reporter talked to a small business expert who said the truck’s exposure on the cover of Pumper would reap marketing dividends for Thompson’s company.
“Woody’s could include the article in a job bid as objective support for the assertion that Woody’s is a professionally operated service with high-quality equipment, safe working practices and well-run systems,” said Art Zimmet, a business analyst for the Small Business Development Center. “These things matter when bidding for larger or municipal jobs and the article specifically mentions them as reasons why the truck won the award.”
When I talk to pumpers about featuring their companies in our contractor profile stories, I explain how local media exposure associated with publication in Pumper helps build a great reputation in the community. This newspaper story is proof of that. When potential customers see your company featured in the wastewater industry’s most prestigious trade journal, they’ll take notice and consider you the local authority in septic service.
If you’d like to see your company featured in Pumper, or if you have a Classy Truck of your own to submit for publication, drop me a line at firstname.lastname@example.org.