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Stories About
Marketing
Stories About
Marketing
Whatever It Takes
Editorial
January 03, 2013
Family-run Dusty’s Pumping Service sticks to traditional marketing and tried-and-true customer service to bring home the bacon.
Differentiate or Die
Editorial
November 06, 2012
Saturate the market with your company’s memorable unique selling proposition and watch the profits roll in.
Grow Your Business in a Tough Economy
Online Exclusives
October 30, 2012
Customer Satisfaction Builds Business Base
Online Exclusives
October 18, 2012
Can Onsite Wastewater Associations Help You Boost Business?
Online Exclusives
September 13, 2012
A state onsite association sets the standard for marketing the septic industry.
A Sunny Outlook
Editorial
March 02, 2012
Brightly colored branding efforts and an emphasis on customer education help Indiana’s Sunset Septic build a big fan base
Finding More Customers
Editorial
December 01, 2011
With the ever-changing landscape for small business marketing, posters continue to chime in with ideas about dumping the phone book and rushing to the Internet
What About Septic Slogans?
Editorial
August 03, 2011
Do you have a joke on the side of your truck? One pumper shares his advice on avoiding one-liners that might give your business a less-than-stellar reputation.
The Real Deal
Editorial
August 03, 2011
The owner of Texas pumping outfit Universal Vacuum Services focuses on the basics of good service and sharp-looking trucks to build a business for the long haul
It’s a Wrap!
Editorial
July 06, 2011
Arkansas Portable Toilet Rentals owner Scott Thone turns to showy graphics and a big online presence to market his business for the 21st century
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