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How to Get Free Publicity In Your Local Newspaper
Online Exclusives
February 23, 2017
Some free newspaper publicity can expose you to potential new customers. But the quality of that coverage greatly depends on you.
Customers Love to Get Free Stuff, Right?
Online Exclusives
February 07, 2017
It’s time to evaluate whether the pens, key chains and other promotional items you hand out convert to new business for your company.
How to Make the Most of Your Advertising Dollars
Online Exclusives
January 26, 2017
It takes some trial and error to find what strategies will work best for your company, but luckily some options are low-cost or even free.
Take Control of Your Advertising Spending
Online Exclusives
December 06, 2016
Making the most of your online marketing dollars means careful research and might require outside help.
The 7 Deadly Marketing Sins — and How to Avoid Them
Editorial
December 01, 2016
Which ones have you made? Solve them and watch your small business grow.
Make the Most of Your Advertising Dollars
Online Exclusives
October 24, 2016
It takes some trial and error to find what strategies will work best for your company, but luckily some options are low-cost or even free.
Get Out and Sell Using Circus Advance Man Tactics
Editorial
October 04, 2016
Tie-ins and marketing partnerships can bring in the business. But you have to get on the phone and push it with a personal touch.
Dad Would Be Proud of His Family’s Pumping Success
Editorial
August 03, 2016
Rowell’s Sewer & Septic uses effective marketing, a company jingle and new headquarters to exceed all expectations.
5 Ways Local Print Advertising Still Works
Online Exclusives
July 18, 2016
In these internet-dominated times, an advertisement that customers can rip out and hold is still effective — if it’s thoughtfully executed.
Are Constant Deals and Discounts a Good Strategy?
Editorial
July 06, 2016
Ensuring a profit is job one for a small business. How can you offer sale prices and not cripple your cash flow?
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