Study Says Parents Think Skilled Trades Offer Better ROI Than College

Back to the E-Newsletter Archive Annual Blue Collar Report finds that parents and Gen Z are increasingly rethinking college in favor of skilled trades, driven by AI concerns, rising education costs, and the appeal of business ownership.

10.01.2026

Residential and commercial septic system, portable restroom, and industrial vacuum service news for industry leaders

Industry News: Leadership Changes, Apprenticeships and Expansion

Catch up on the latest acquisitions, promotions and company milestones. Read more

Unveiling October: Dive Into Our Latest Issue!

The October issue of Pumper is out, featuring C&C Portables of Vinegrove, Kentucky. Read about how contractor Cliff Wise built a thriving 28-employee enterprise by operating three synergistic business lines — portable restrooms, septic pumping and roll-off services — under one roof. Watch preview

Sponsored by: WEQ Fair

Study Says Parents Think Skilled Trades Offer Better ROI Than College

Annual Blue Collar Report finds that parents and Gen Z are increasingly rethinking college in favor of skilled trades, driven by AI concerns, rising education costs, and the appeal of business ownership. Read more

“I think we stand out because I’m actually in there doing the work and getting involved. Seeing a homeowner’s face when they realize, 'Oh, you’re the owner,' speaks volumes.”

From the article: Texas Hill Country Septic Business Thrives on Community and Grit