Get a leg up on your competitors and build trust by writing a blog


As you may have noticed, more and more businesses have started their own blogs. Financial planners have them. Doctors and dentists have them. Marketers definitely have them. And business owners — like pumpers, plumbers and other contractors — should have them, too.

Why? Because blogging yields a number of benefits for small-business owners, and those benefits cut across all industries and verticals regardless of company size. In fact, some of these benefits are especially valuable to the owners of small companies.

Building trust with your clients

Consider the fact that blogging can actually help your customers and clients to trust you more. And for pumpers and plumbers, trust is invaluable.

Related: How to Make the Most of Your Advertising Dollars

The way blogs help cultivate trust is simple. Through your company blog, you can prove that you know what you’re talking about, perhaps detailing some tips for resolving household plumbing clogs, explaining how to troubleshoot faulty appliances or listing some strategies for do-it-yourself projects. Through your blog, you can provide relevant advice that makes it clear you’re an expert in your field.

Not only does a blog allow you to showcase your expertise, it also lets you give it away for free, suggesting to potential customers that you not only know what you’re talking about, but that you want to help. That’s how trust is formed. And when homeowners are considering letting you into their home to make repairs, trust is critical.

Supporting your clients

Something else to note is that blogging doesn’t just allow you to cultivate trust among potential customers, but it allows you to stay connected to previous ones, as well, and to show them your support.

Related: Pump That Septic - Pumper Magazine Video Profile - March 2011

Say you install septic systems. Customers are going to want to know that, if they buy from you, you’ll have their back should something go wrong. Through a blog, you can provide ongoing insights into septic maintenance, showing that even once the purchase is made and the installation is complete, you’re there to help and to advise. This can be powerful in boosting your customers’ confidence.

Building your brand

Of course, blogging also has some more technical implications for your business. For one thing, it’s a vital tool in the search engine optimization toolkit. If you want to improve your website’s standings on Google, creating regular content is the best way to do so. And what is a blog if not a platform for regular content creation?

Additionally, each blog post you write is fodder for your company’s social media pages. It’s truly valuable information you can distribute to build your brand’s name and reputation.

Related: Legal Advisor: Clamp Down on Cell Phones

Blogging is an investment in the relationships you have with your customers, and it can pay big dividends over time. Whether you blog yourself or outsource it to a content marketing company, it can have some truly positive outcomes for your pumping business. Start brainstorming some potential blog posts today, and take a big step forward in your online marketing endeavors.

About the author
Amanda E. Clark is the president and editor-in-chief of Grammar Chic Inc., a full-service professional writing company. She is a published ghostwriter and editor, and currently under contract with literary agencies in Malibu, California, and Dublin, Ireland. Since founding Grammar Chic in 2008, Clark, along with her team of skilled professional writers, has offered expertise to clients in the creative, business and academic fields. The company accepts a wide range of projects and often engages in content and social media marketing, drafts resumes, press releases, web content, marketing materials and ghostwritten creative pieces. Contact Clark at www.grammarchic.net.


Related Stories

Like this story? Sign up for alerts!