Personalized Lids Aid in Customer Retention

Personalized polyethylene septic tank lid covers from Hedstrom Plastics offer septic pumpers a way to effectively retain customer accounts, especially where new residents move into an old customer’s home, according to company officials.

Hedstrom can engrave the rotationally molded lids with a contractor’s name and phone number. Representatives say the personalized lids are a great marketing tool, especially when new homeowners who encounter a septic problem don’t know where to call.

The lightweight, easy-to-transport green lids are designed to fit atop standard 18- and 24-inch inside-diameter polyethylene pipe, available at most building and supply centers. Hedstrom also sells 18- and 24-inch, square-to-round adapter plates that allow for faster conversions of tank risers to corrugated polyethylene pipe. The 3/16-inch-thick plates, which feature strengthening ribs and a molded-in caulking channel that helps simplify installation of corrugated polypipe risers on the top of the tank, provide a tight seal between the tank opening and the polypipe riser.

The 24-inch lids are made from 11 pounds of durable, recycled polyethylene and the 18-inch lids are made from eight pounds of recycled polyethylene. If contractors prefer, both sizes can be filled with rigid polyurethane foam to add more stability and structure, or they can be filled with sand. When installed at ground level, the lids can support the weight of a lawn tractor, but they’re not recommended for use in areas with heavier vehicular traffic.

Hedstrom representatives say, unlike concrete, there is no risk of the lids cracking over time. The lids also have an ultraviolet light inhibitor that minimizes fading from prolonged exposure to sunlight. All lids come with hardware, including stainless-steel, tamper-proof screws and a foam gasket for a secure, tight seal. 800/765-9665; www.hedstromplastics.com.



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